What's in this course?

1. Introduction to Google Ads

What are Google Ads, and how do they work?

Key benefits and types of ad campaigns.

Understanding PPC (Pay-Per-Click) advertising.

2. Setting up a Google Ads Account

Creating and configuring your Google Ads account.

Understanding Google Ads dashboard and interface.

Linking Google Analytics for better insights.

3. Understanding Keywords

Importance of keyword research in Google Ads.

Types of keywords: Broad, Phrase, Exact, Negative.

Using Google Keyword Planner for keyword selection.

4. Structuring Google Ads Campaign

Creating effective campaign structures.

Difference between campaigns, ad groups, and ads.

Organizing ads for better targeting and results.

5. Writing Effective Ads

Crafting compelling ad copy for high CTR.

Using emotional triggers and strong CTAs.

A/B testing ad variations for performance.

6. Ad Extensions and Their Importance

Types of ad extensions: Sitelink, Callout, Structured Snippet.

How ad extensions improve visibility and CTR.

Best practices for using ad extensions effectively.

7. Targeting Your Audience

Understanding audience segmentation.

Using demographics, interests, and behaviors.

Custom audiences and lookalike targeting.

8. Bidding Strategies

Manual vs. automated bidding.

Cost-per-click (CPC) and cost-per-acquisition (CPA) bidding.

Smart Bidding strategies for better conversions.

9. Quality Score and Ad Rank

Factors Affecting Quality Score.

How Ad Rank Impacts Your Ad Placement.

Improving Quality Score for lower CPC.

10. Landing Page Optimization

Importance of landing page relevance.

Best practices for designing high-converting pages.

A/B testing and performance tracking.

11. Conversion Tracking

Setting up Google Ads conversion tracking.

Tracking form submissions, calls, and purchases.

Integrating Google Tag Manager for tracking events.

12. Display Ads and Remarketing

How Display Ads Work in Google Ads.

Creating image and responsive display ads.

Remarketing strategies to bring back lost visitors.

13. Shopping Ads

Introduction to Google Shopping campaigns.

Setting up a Google Merchant Center account.

Optimizing Shopping Ads for better sales.

14. Video Ads (YouTube Ads)

Types of YouTube Ads (Skippable, Non-Skippable, Discovery).

Setting up YouTube Ads campaigns.

Best practices for engaging video ads.

15. Advanced Google Ads Techniques

Dynamic Search Ads (DSA) and Performance Max campaigns.

Using audience insights for better targeting.

Advanced bidding adjustments.

16. Campaign Optimization Strategies

Identifying underperforming ads.

Optimizing ad copy, bidding, and placements.

Using analytics to improve campaign performance.

17. Budgeting and Forecasting

How to set the right budget for campaigns.

Forecasting ad spend and expected ROI.

Adjusting budgets based on performance.

18. Tracking and Reporting

Understanding Google Ads reports and analytics.

Key performance metrics (CTR, CPC, Conversion Rate).

Customizing reports for insights and decision-making.

19. Common Google Ads Mistakes

Overspending on irrelevant keywords.

Poor ad copy leads to low CTR.

Ignoring negative keywords and audience segmentation.

20. Case Studies and Real-world Examples

Successful Google Ads campaigns breakdown.

Lessons from failed campaigns and how to avoid mistakes.

Strategies used by top-performing advertisers.